Michael Kroeger
Softcover | 12.7 x 0.95 x 20.32 cm | 96 pp
Princeton Architectural Press | 2008 | 9781568987255
As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs characterised by simplicity and a wit uniquely his own. His ability to discuss design with insight and humour made him one of the most revered design educators of our time.
This volume presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
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