Gail Anderson
Softcover | 20.32 x 2.54 x 25.4 cm | 256 pp
Princeton Architectural Press | 2015 | 9781616893361
A book for designers, aspiring designers and followers of consumer trends, Outside the Box aims to be the first of its kind - a celebration of a packaging style that has become part of our visual vernacular. Includes 30 case studies, a history of package design and interviews with design firms and agencies from around the world.
Seen by some a a nostalgic trend, hand-drawn lettering has matured from a graphic fad into an established design technique. In Outside the Box: Hand-Drawn Packaging
from around the World, Gail Anderson lovingly gathers forty projects by graphic designers, illustrators, and hand letterers for global brands such as Coca-Cola, Chipotle Mexican Grill, and Jameson Irish Whiskey, as well as local, independent clients such as Marias Packaged Goods & Community Bar in Chicago; Bienbebido in La Rioja, Spain; and Julaquavit in Visby, Sweden.
Anderson shares her self-proclaimed infatuation with hand-drawn lettering through thoughtful interviews, sketches from the designers, and a wealth of full colour images, revealing the working processes and inspirations behind each package.
Gail Anderson is a former senior art director for Rolling Stone and a partner at Anderson Newton Design, an award-winning and multidisciplinary agency in New York City
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John Broadley is one of my favorite illustrators and also one of my absolute favorite books ever!
The special shipping to Switzerland arrived very quickly and the book was perfectly wrapped! I E-Mailed the owner for a request to ship the book to Switzerland and he answered really fast and was very friendly.
I'm very happy about my purchase and can only recommend it.
This is the most beautiful book recording the last days of an iconic building. A book to leave open on certain pages, to devour & enjoy as you wish.
Quick delivery and the books are in perfect condition. I cannot recommend Books About art enough. Thank you!
This book made me think & appreciate painters & their work in a different way. Full of concise information to accompany each selected artist. Very glad to have a copy.
An excellent enjoyable book, very comprehensive in all aspects of varying designs. A must for all interested the creation of many things.