1950s Fashion Print (Non-mint)

Marnie Fogg

Hardcover | 22.71 x 1.96 x 22.68 cm | 192 pp

Batsford | 2021 | 9781849945875

The 1950s was the decade when an analytical approach to design, with a lightness and freshness, combined with whimsical imagery and idiosyncratic subject matter. Showcasing hundreds of print designs, this book celebrates the heyday of postwar fashion design.

From Lucienne Day and Robert Stewart to Maija Isola of Marimekko, the designs and influences of the print icons of the time are all covered. In addition to finished prints, the book contains exclusive illustrations and original artworks.

The major themes of the period are explored, including: Narrative and Novelty; Abstraction, exploring the distorted and attenuated forms used in print; Artistic Licence and the influence of contemporary art on fashion print; Kinetic prints that capture the influence of the era’s ‘mobiles, doodles and spasms’; and finally, Domestic. Each short chapter introduction is followed by a range of illustrations with captions to give provenance and relevance, making this a unique sourcebook for contemporary designers and students.

PLEASE NOTE: This book is a NON-MINT item. NON-MINT books are new but are either ex-display copies or warehouse marked - minor cosmetic imperfections such as scuffs, marks, or minor dents to the covers. See final image for example.